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I will analyse the graphic design used in fashion and consumer electronics branding, as it is the most common way in which humans express their "individuality".
Essay Structure
These are the key points I aim to discuss in my body of essay.
- I will be establishing the meaning of branding and its role in society. Analysing the different definitions and its purpose in society. I will answer this discussion by choosing a definition that covers the breadth of which branding affects and identifying the key areas of society of which branding affects the most.
- How does design affect branding? I will analyse the different design practices used in creating advertising campaigns. What motifs designers use to entice the consumer and the effects of typeface on selling the brand image
- What effect does branding have on the consumer self? Initially I will establish what my definition of the consumer self is, what it means to be a consumer. Analysing what branding does to the consumer, then to analyse how brand design changes the consumers perception of a brand.
- Why branding is important in creating the consumer self
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