Study Task 05 - Research

Context

Client background/history

Leeds Art Gallery

Currently having renovations of their old Victorian roof.

It is the home of contemporary art in the region. 

Displays work from "award winning artists, to understated master pieces from emerging lesser known talent". 

Vast collection of paintings and sculptures.

Features big local names such as Henry Moore, Barbara Hepworth, Anthony Gormley and Eric Bainbridge.

The gallery has facilities to teach as well as showcase art. These workshops are aimed towards schools and groups and the opportunity to work with local artists.

The Henry Moore Institute next door overseas the administration and curatorial development of the Leeds Museums and gallery's sculpture collection and the relationship between the two is a partnership.

Industry/Sector

Creative sector

Persona 1

Geographic

London
United Kingdom

Demographic
19-24
Student
Low income

Psychographic
Studies at Leeds College of Art
Likes to go on a night out.
Feels freedom studying away from home.
Thinks the Hepworth Wakefield and YSP are the museums only worth visiting in the area.

Persona 2 

Geographic

Manchester
United Kingdom

Demographic 

25-40
Full Time Creative
Moderate Income

Psychographic

Works in a studio.
Keeps up with the art world.
Goes out of the way to see specific exhibitions.
Frequent poster on instagram.
Social group mainly with other creatives.

Persona 3 

Geographic

Leeds
United Kingdom

Demographic

25-40
Businessman
High Income

Psychographic

Father of 3.
Never took an interest in the arts.
Little interest in doing cultural activities during free time.
Travels a lot.

Persona 4

Geographic

Leeds
United Kingdom

Demographic
65+
Elderly
Retired

Psychographic

Enjoy’s cultural activites to spend time.
Indulges in reading.