To what extent can ‘ugly’ design be successful?
Introduction
Introdue the topic
- State the growing emergence of ugly design that has gained popularity despite its critics
Background info
- Define what ugly design is
- And how ugly will be evaluated
Outline the scope of the discussion
- Where ugly design is usually seen
- How successful are these applications
Define question
Present plan of coverage including line of argument/conclusion/viewpoint
- Modernist and post modernist views on ugly design
Main body
How ugly design emerged
- What effect has it had on the mentality of graphics designers (less by the book, more d.i.y.)
- Why did it emerge? (rebel against modernism)
Why ugly design cannot work
- It is subjected to modernist theory which disagrees with ugly
- Modernists, steven heller
- They judge ugly design on modernist principles
Why ugly design can work
- Offers an alternative to the cold emotionless modernism
- Discuss the areas of graphic design is ugly design seen in
- Explain the reasoning why (subjectivity is favoured in these areas)
Is ugly design successful?
- To what extent? Is ugly design limited to certain areas of graphic design
Conclusion
- summarise key points
- provide an answer to the question
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