Further feedback

Moving on from the previous feedback session which determined what idea to based the practical work on. Primary research was done on supermarket shelves to see which food item could pose as the adverts content. 

tesco

tesco

When looking for food items to photograph, the aim was to capture a wide range of flavours, distinct packaging and a sense of mass production. In tesco, these were the chocolate and crisps section. However both of these were unsuitable to bring forward for feedback. The chocolate selection was poorly stacked, as with the crisps. Not all the brands were facing the consumer which can become a problem for the advert as the idea is to showcase the brands advertising power onto the consumer. In the crisps section in tesco, the shelves were not fully stocked, leaving some empty areas. This did not effectively communicate the mass scale the advert needs to achieve.

Morrisons

Morrisons

In effort to better communicate that sense of scale, pictures were taken at a larger supermarket chain, Morrisons. In this supermarket, the crisps section was better stocked and filled. Another section which could potentially become the adverts base image is the soup section. Heinz is famous for offering a wide range of soup famous for the consumer and could be an effective way to display the wide range of fashion brands the industry has. Because the scale and range of flavours these two pictures display, they were taken for feedback in order to narrow down the adverts content. 

Based on the supermarket photographs, a few sketches were made to give the feedback session an idea of what the idea is. In both settings, the brand name of the actual product is replaced with the brand name of the fashion brand. Also, in both settings, small taglines are included to give the reader an idea of what the brand is selling to the consumer. Overall the idea comes off as satire.  

Between the two images, people favoured the multi pack crisp idea. This relates to how brands sell themselves as a lifestyle choice today as compared to simply the brand itself. Furthermore a comment stated how the "grab and go" appeal of the crisp packet relates to the fast changing trends of the fashion industry. Therefore to develop on this decision, research should be done on the kinds of lifestyles fashion brands advertise and the brands that are famous for doing so.