Similarly to Poynor's essay on the subjectivity of experimental typeface design, Barnbrook shares ideas on how typefaces should be more reflective of our culture and ones personality.
- One of Barnbrook's key points that contextualises the essay is his claim that "Modernism seems very anti-English". This point effectively sums up why Barbrook favours a more personal approach to typeface design that is more appropriate for its geogrpahical use. He supports this by explaining that Britain was the only country not to have gone under "extreme upheaval in the past few hundred years, which means that the visual vocabulary of Modernism is not necessarily appropriate to England." This point can be supported through Japanese graphic design's unique exercise in restraint and colour palette.
- Barnbrook explains that typography has a "multitude of complex messages given out by different bits of design and their context" which is rendered useless if legibility is the paramount aim.
No comments:
Post a Comment