Research Question
To what extent can ‘ugly design’ be successful?
CoP theme
- Aesthetics
Specific Area
- Typography
Ontology
- Defining the principles of good design
- The emergence of ugly design
- Why its design is considered ugly
- Who and why they are practicing ugly design
- Postmodernist experimentation of typography
Epistemology
- Reading about critical writings on ugly design
- Researching modernism and its designers
- Identifying studios and designers who practice ugly design
- Analysing the rationales behind experimental design
Methodology
- Books in the college library
- Online articles/essays published by designers and critical writers on graphic design
- using trendlist.org as a source to identify the current trends of graphic design
Design Problem
Leeds Art Gallery's current branding is arbitrary and dated. This lowers its appeal against the other galleries within the Yorkshire Sculpture Triangle. In order to better reflect the curation of contemporary artwork inside, an updated identity is required to bring the gallery into modern times.
The re-brand will focus around achieving an ‘ugly design’ solution to the problem. The aim of the rebrand is to evaluate and to demonstrate whether this form of design can be successful on a more commercial application.
Client
Leeds Art Gallery
Requirements
- An updated art direction that reflects the contemporary art curation.
- Focus on creating a typographic solution to help create an identity for the gallery.
Audience
- University students
- Young full-time creatives
The rebrand should be aligned with a style that appeals to young designers/creatives.
Solution should be visually engaging yet mature to give the gallery a professional identity.
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