Despite the idea to have a single line on the side of the gallery's name, it still does not provide enough shape to the logo to make it visually appealing. Ugly designed is critiscited for being more superficial than functional. Therefore to design the logo to achieve a level of appeal, its superficial qualities have to be considered.
Extending that line into the outline of the shape better defines the symbol of the gallery. Between the two, comments were made that the thicker variation works better. The bolder lines better communicate the concept behind the identity because it is more prominent. The benefit of having an unconventional shape is that the thickness of the line itself can be adjusted as long as it retains the original shape. More importantly, this shape can also be used as an signifier for the gallery, applying it itself across the gallery's content, helping to form the association between the symbol and what the public will think of Leeds Art Gallery.
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