The new identity does away with much of the information the gallery usually displays outside. This only deters the viewer from reading as more information overwhelms the viewer without a point to focus and limits the size of the information as well. Having an appropriately sized name will allow visitors to notice the gallery from afar.
Through the new identity, the name of the gallery is on full display for the visitor and not reduced to small type above the entrance. The banners next to the logo help inform the reader of the ongoing exhibitions and gives the gallery a art focused approach rather than describing its facilities.
From afar, the white logo helps grab the readers attention rather than the green which was too dark to get attention. Furthermore, the Leeds Art Gallery name is more legible from a distance.
Inside, the angled motif is extended into the way finding arrow, creating a consistent identity for the gallery.
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