Study Task 07 - Shortlisted ideas

Out of the 8 ideas presented, these 3 represented the ones chosen to develop further. These ideas had stronger concepts behind that relate well to the topics discussed in the essay.

Idea 01

Through this idea, the triangle motif is aimed to bring in the galleries under the brand of the Yorkshire Sculpture Triangle.
The triangle can then become more of a visual identifier for its region and promotion for its 4 galleries.
Taking on inspiration from idea 07, the triangle motif can be used to showcase the artwork for that specific exhibition on collateral be it flyer, poster, leaflet, etc.
The galley's name could also be made into a triangle to communicate its part within the Yorkshire Triangle yet distinguish itself from the others.

Idea 03

Thinking literally of the contrast between old & new through type, the use of a serif on a modern composition of information would not be appropriate. It would make the gallery look dated and more of a historic museum than contemporary art gallery. This will further distance the gallery from the younger demographic.
Using a sans serif on a 'serif associated' look for the layout would only confuse the reader on the gallery's image.

What would be better is for a typeface that has the characteristics of a serif communicating the old but designed in a way that brings it up to date. This forms a better visual relationship between the two contrasts and allows more freedom when composing promotional content.

The typeface also has strong triangular serifs that makes it look 'anchored' to its baseline. Communicating a strong and solid typographic identity that compliments the stone architecture of the gallery. The typeface's distinct features will create a unique and recognisable typographic identity which is lacking in the current solution.

Idea 08

This is the most unconventional of the ideas that uses an overlooked and obscure feature of the gallery to become its identity.
This approach relates to the unconventional representations in ugly design's ideas.
The right angled terminals on certain letterforms give the sans-serif a new contemporary look which are characteristic enough to become a visual identifier for the gallery.
The harshness of the angles reflect the flat and straight edged architecture of the building.